TiKL has a team of expert m.o.m.s (managers of merchandising) who spend their days trying new products, meeting and getting to know brands. Its their mission to evaluate whether a brand is a good fit to join the lineup of Blums products. Doing that, the team applies hard criteria to make sure we only send responsibly sourced, free of dangerous chemicals and in most cases organically manufactured products that are healthy for baby and mom.